Launch your AI tool
Launch your AI tool where the answer engines can read it
An AI tool has two audiences on launch day and only one of them is human. The other is the crawler assembling an answer to "best tool for X" three months from now, and it will decide whether your listing is quotable based on things most launch sites get wrong.
That is the part LetsLaunch is built around: every page has a plain-Markdown twin, the whole catalogue is published as a single text file, and the crawlers behind AI search are allowed by name rather than by default.
- Free to launch, with no paid fast lane
- Markdown mirror on every page — your listing, readable by curl
- GPTBot, ClaudeBot and PerplexityBot allowed explicitly in robots.txt
- A dofollow link tied to a badge, never to a payment
What a launch here gets you
Concretely, and with the limits stated.
A listing models can actually parse
Append .md to your product URL and you get the page as plain Markdown, noindex with a canonical back to the HTML so it never competes with your listing in search. It exists purely so a model does not have to guess.
A place in the catalogue file
/llms.txt documents the convention and /llms-full.txt is the entire catalogue in one file. A model that fetches one URL gets every listing, yours included.
Structured data that will not break the page
All JSON-LD is serialised through one escaper, because product names and taglines are maker-supplied and an HTML parser closes a script tag at the first literal </script whatever the JSON says.
A followed link, earned or upgraded — never a sold ranking
Free listings earn theirs via the reciprocal badge. Premium keeps it without the badge. Sponsored blog content carries rel="sponsored", and nothing buys a position on the board.
Launching an AI tool, step by step
- 1
Paste your URL
The form reads your site and prefills the name, tagline, description, categories and screenshots. You edit what it got wrong, then join this week while free spots last, or book an upcoming week — 20 free launches a week.
- 2
You're published
Your listing goes live straight away in this week, or as the upcoming week you booked opens — no editor, and no badge needed to be seen. Until the badge is up, its outbound link is nofollow.
- 3
The badge earns the dofollow link
Copy the embed from your listing's badge page and put it anywhere on your own site — any real crawlable link back to your listing URL counts, as long as it is not marked nofollow, ugc or sponsored. The check runs automatically, or trigger a re-check yourself; when it passes, your link turns dofollow.
- 4
Collect 5 upvotes
The bar is 5 upvotes in your first 7 days on the board. While LetsLaunch builds up launch volume that rule is paused, so no listing is hidden for missing it — the votes still decide where you rank.
The rule: a published listing has 7 days from launch to collect 5 qualifying upvotes. Clear it and the listing is permanent. Miss it and the listing is hidden from browse and its outbound link drops to nofollow — nothing is deleted, and you get one free relaunch. While LetsLaunch is still building up launch volume this rule is paused, so no listing is currently removed for missing the threshold.
What it costs
Three tiers, all published. The free one is the standard path, not a trial.
Free Launch
Free
Everything you need to launch in public, forever free.
Premium
$9
Skip the badge and the weekly queue — launch today, or any day you want.
Premium+
$29
Your launch, plus a week of homepage promotion and an article.
Full breakdown, including ad placements, on the pricing page. No tier buys a position on the board, upvotes, or survival past the window; Premium skips the badge, so its link is dofollow without one.
Where your AI tool keeps showing up
Four surfaces, all indexed separately, all linking back to your product page.
The AI tools directory
A permanent, browsable view of every AI, automation and writing listing in the catalogue, ranked by votes.
Category boards
Each category is its own ranked page with its own URL, and a tool can sit in up to three of them.
Alternatives pages
The catalogue generates 'alternatives to X' pages, which is exactly the query shape people use when they are shopping for an AI tool.
The plain-text catalogue
llms-full.txt, regenerated as the catalogue changes, is the single file an answer engine is most likely to fetch whole.
On the board right now
This week's launches, ranked by upvotes — the board yours would join.
What actually helps an AI tool get cited
Nobody can sell you a citation in ChatGPT or Perplexity, and anyone offering one is guessing. What can be done is removing the reasons a model would skip your page — and most of those reasons are boring and technical rather than strategic.
The common failures: the page needs JavaScript to render its own content, the crawler is blocked by a default robots.txt nobody read, the description is marketing copy that never states plainly what the tool does, and there is no machine-readable version of the page anywhere. A listing here fixes the last three for you and the Markdown mirror fixes the first.
The part you control is the description. Write what the tool does in the first sentence, in the words someone would use to search for it, before any positioning. A model extracting an answer has no patience for a build-up, and neither does the reader it is answering.
Then check your own site: our free AI crawler check will tell you whether GPTBot and ClaudeBot can reach it at all, which is worth knowing before you spend a launch week driving models toward a page they cannot read.
Frequently asked questions
- Will launching here get my AI tool into AI search results?
- It cannot be promised and we will not pretend otherwise. What it does is remove the mechanical obstacles: a machine-readable mirror of your listing, a catalogue file models fetch, structured data, explicit crawler permission, and an indexable page with a followed link to you.
- Do you accept AI wrappers?
- Yes. Nobody here judges originality at submission time. Upvotes from real accounts rank a wrapper and a foundation model company identically; the 5-upvote survival rule that would filter them is paused while LetsLaunch builds up launch volume.
- Is launching an AI tool free?
- Yes, permanently. Premium ($9) removes the badge requirement and adds placement and extra SEO fields; Premium+ ($29) adds a long-form article about your tool on the blog with followed links back to your site. Neither buys a position on the board.
- What is the badge, and where does it go?
- A crawlable link on your own site pointing at your listing URL. Any real link counts — a footer link, a README badge — as long as it is not marked nofollow, ugc or sponsored. Your listing is published without it; the badge is what turns your outbound link dofollow, and what keeps it that way.
- How fast can I go live?
- This week, if it still has free spots — there are 20 free launches a week, and once they are taken you book an upcoming week. Submit and you are live; install the badge and trigger a manual re-check from your listing's badge page to turn the link dofollow rather than waiting for the scheduled check. There is no editor in the loop at any point, and a Premium launch can go out today even when the week is full.
- What happens if my tool does not get enough votes?
- Right now, nothing: the 5-upvote survival rule is paused while LetsLaunch builds up launch volume, so no listing is hidden for missing it. When it is switched on, a listing that misses the bar is hidden from browse, marked noindex and switched to a nofollow link — never deleted — with one free relaunch into a later week.
Put your AI tool on the board
Paste the URL, let the form fill itself in, and go live — then add the badge for a dofollow link.